About Me
My mission is to make your business worthwhile.



I share no-bullshit strategies to *CATAPULT* your online shop.
– Jenni Waldrop Top Seller Coach + Ridiculously Committed Blogger



Are you STUCK on the hamster wheel with no way off?
I feel your pain SO HARD right now.
My name is Jenni. I’m an ex-web designer/seo specialist/endless email writer/the list goes on… who got sick of underpaid day jobs with horrible bosses (all of which lay you off after 3 years no matter how hard you work…)
One day, I decided to take a chance, quit my job, and sell my work online. (I started with Etsy. But it evolved into YouTube, podcasts, online courses, coaching and membership programs)…
Today, I’m here to celebrate a million dollars in sales – by helping you do the same!
My website and blog are here for the anyone who’s *DONE* being a cog in the machine…
If you’re ready to get your escape plan on, I’m here for you, Buttercup.
Together we’ll take your online presence from “adequate” to unstoppable by focusing on what really matters:
Building an EPIC online biz that makes non-stop sales you can rely on.
I Coach Differently.
Specific Steps with Homework
I always check your homework to ensure everything you do is *super ENTICING* for customers.
HONEST Coaching and Advice
You’ll sell more, much faster, if I tell you what customers really think when they see your site.
Access to Five+ Other Experts
I know I don’t know everything. That’s why you get access to other experts for a rounded experience.
Is Coaching Right For You?
I will be the FIRST to tell you that not everyone is coachable! Making more money is nice, but that will only get you so far. You gotta have a bit more than money on the brain… ⬇️
You Want to Do This Forever
Know for a FACT that this is what you want to do for the rest of your life? AWESOME — because the more invested you are in your biz, the further I’ll be able to PUSH you to succeed!
You're Here to WORK
You’re ready to GO, you’re here to listen, and when you learn something new, you TAKE ACTION. You don’t need help executing. You need the right steps in the right order, and someone to check your work!
You Want to Improve Constantly
You’re ready to hear the *REAL TRUTH* about your biz…And you’re even more ready to FIX the problem. You’re here to level up. You’re DONE getting distracted with tools and quick fixes.
You Want Someone to Do it For You
Look, kids: Done for you services are always an option. But if you want to understand how to run a successful business, you need to do the work yourself at least once. I’m here to show you that path.
You Want to Sit Back and Make Money
Reality check: everyone who says they just sit back and make money? They’re lying to you. That’s not a real thing. If you just want to build something and let it run, that’s not how this works…And it never will be.
You Blame Others for Your Lack of Success
I once had a seller blame the mailman for her entire business being in shambles 😂. Truth bomb: YOU are the only reason your business fails or succeeds. If you don’t know this, then I can’t help you.
There's only ONE way to work with me...
I coach with Merchant Mastery, a Shopify-Certified coaching *TEAM* of all stars.
Ready to absorb all that e-commerce expertise into your business?
- Learn how to blow up on Shopify
- For people who ALREADY have a shop
- 4-Step Success Plan with a 94% success rate
- Access to multiple experts every week